DStv Premiership: A new era in PSL history
South Africa’s Premier Soccer League (PSL) recently announced that MultiChoice’s DStv brand has signed a five-year deal to become the new title sponsor of the premier division.
“This is a continuation of a vibrant and fruitful partnership between the PSL and MultiChoice,” a statement read.
The PSL has transformed into a top 10 league globally after its 2007 broadcast rights’ deal, growing the best local players and attracting stars from continent and beyond African shores.
“Over the years, the PSL has created stars on the field of play that have brought joy to millions of South Africans, and so too has DStv, creating platforms for stars to flourish and entertain.
“Added to this has been the MultiChoice Diski Challenge reserve league, from which players such as Percy Tau and Lyle Foster have gone on to excel internationally,” the statement further read.
For PSL chairman Dr Irvin Khoza, the establishment of the DStv Premiership is a natural evolution to the relationship and will be a powerful synergy in what it brings for football supporters.
Expanding football’s reach
“As the PSL continues to innovate with a quest to improve its product, it will have a full backing of DStv, whose offering requires an abundance of local content. There is no ‘them and us’,” said Khoza. “We are joined at the hip to produce enhanced consumption of the best product for our deserving supporters.”
Meanwhile, MultiChoice group CEO, Calvo Mawela, said he believes the deal between DStv and the league speaks to the essence of who and what the two organisations represent.
“The DStv Premiership is the coming together of two brands that connect South Africans emotionally”, he said. “Whether you are watching the best of local football or the best local entertainment, the passion for both is unmatched.”
“As part of this new chapter in South African football, the DStv Premiership strives to reach every community in South Africa, both existing PSL loyalists and emerging new groups. ‘Babize Bonke’ is our call to all South Africans to come together in the experience of a common passion.
“This affiliation is special because it is the only affiliation that is as appealing to the young as it is to the old. It is the only affiliation that cuts across race, gender, creed, culture and political affiliations in the manner that it does,” Khoza said. “With more games televised than ever before, we are deliberately creating space for all South Africans to call this competition their own.”